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The Better Baby Sling story
The Better Baby Sling is a small business run by a mother from home. Suzanne Noble founded the company in 1994, not long after her second child was born, when she became increasingly frustrated with the highly recommended front carrier she was using.
The Better Baby Sling was adapted from American designs and quickly proved popular, as customers found out about the sling either through a friend or through advertising placed in all the major Baby magazines, with La Leche League and the NCT. The sling has often featured favourably in surveys of baby carriers, and was a "Best Buy" on Mumsnet and in Baby Magazine.
Sue Budden began working for the company in 1998 when her baby Eleanor was one year old. As well as taking orders and answering queries, she worked on a website for the company in her spare time. Suzanne later offered Sue the chance to take over the company, which she gladly accepted. "I am delighted to have the opportunity to run such an interesting and worthwhile business," said Sue. "Both my husband and I used the sling every day from when my daughter was newborn through to when she was around 2 years old and it feels good to be selling a product I can so wholeheartedly recommend."
Sue Budden took over the running
of the business in April 2001 and continues to spread the word about this
wonderfully simple and practical way to carry a baby.
If you are in a position to sell the sling, or know of retail outlets that might be interested in it, please Email Sue or phone her on 01923 444442 or write to her at the address below:
Sue Budden
The Better Baby Sling
47 Brighton Road
Watford
WD24 5HN
Tel: 01923 444442